In recent years, attempts have been made to make beelining a part of "Eco-Tourism" trips.  This has not been as successful as one might hope.  Here is the last photograph ever taken of a group heading off in search of a hive in Africa.  Since no trace of the group was ever found, it is assumed that they were successful in finding a hive of "Apis mellifera africana", and trophies have been awarded posthumously.